We help startups build customer love, future demand and a competitive moat.
Brands we’ve worked with.
Work with Arc Studio if...
You need a fresh perspective or sounding board on any aspect of your go-to-market strategy.
Perspective
You need experienced operators embedded in your team, enabling you to scale without the full-time price tag.
Scale-up
You need a partner who can provide strategic and practical expertise along with visual creative production.
Expertise
Or you simply need help JFD’ing it.
How can we help your business?
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We’ll help translate market feedback into a robust GTM strategy, refined positioning, and compelling messaging that can be put into practice on your website, social channels, and sales pitch decks so that your customers get it, buy it and love it.
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A brand strategy goes beyond visuals (but includes visuals), creating a cohesive identity through your purpose, mission, vision and values to capture the essence of your business and how this can come to life in practice.
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No one knows your product and market better than you, so use us as a sounding board to sharpen your target market, packaging, pricing, sales approach and channels to market. We can help you find the sweet spot that maximises value and enhances your competitiveness.
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If you need some help navigating the complexities of team structure, hiring and onboarding new team members that are agile, effective and aligned with your business goals, we can assist.
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Whether you’re in need of core visual assets and templates that you can use and re-use, investor pitch decks to raise your next funding round, complete website planning, design and build - or a creative strategy and assets that gets you noticed, talked about and are completely unique to your venture, we can deliver.
(How to) work with us.
Tell us about the challenges you want to overcome or the support that you are looking for and we can find out if we’re a good fit for one another.
Book a call.
If you’re keen to proceed, we’ll agree an approach that matches your budget, goals and working style to ensure we’re completely aligned (we don’t work to a set template).
We’ll make a plan.
Let’s go!
Once we’re all on the same page, we’re ready to get started.
Get in touch.
Meet the team.
We work with values-aligned clients who trust our experience and expertise to deliver outcomes that meet their core objectives.
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Co-founder, Strategist
Jo brings a wealth of experience to the table, having held roles including founder, CEO, chief product officer, chief marketing officer, chief revenue officer, and head of product marketing, with some of New Zealand's notable tech success stories like Xero, Timely (acquired in 2021), CarbonCrop, and Kitomba (acquired 2014). Her journey began in Fintech, where she played a pivotal role in launching the UK's first cloud investment platform at Standard Life Group in 2005. Following the Global Financial Crisis, Jo exited the investment world to found an e-commerce platform and community for conscious consumers, growing it to more than 10,000 members before it was acquired in 2011.
With a practical, strategic, and creative approach, Jo embodies a JFDI attitude. Her humility, combined with a hands-on mindset, ensures a grounded and direct perspective that resonates with team members, business objectives and budgets.
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Co-founder, Creative Director
Ciarán has been leading creative and marketing strategy for some of NZ’s coolest and fastest growing names for the past 15 years. Having grown up in Ireland, he studied at the Manchester School of Architecture before bringing his distinctively conceptual approach to brands like Xero, Fisher & Paykel and Halter.
This broad experience has seen him deliver engaging, provocative and award-winning product marketing across both hardware and software businesses, from fintech to the future of farming. With a portfolio that goes beyond visual design, Ciarán’s focus is on recognising what motivates potential customers and creating the right experiences for them to love a product.
A creative leader who excels at energising existing design teams and fostering an organisation-wide culture of creativity, he’s equally at home rolling up his sleeves and bringing a practised and methodical approach to any opportunity.